What is a Content Audit and Why Do You Need One?

You may have seen content agencies offer content audits as a service, but how do you know if it will help your business? As one of those agencies that provide content audits, we can help you better understand ATB Social’s content auditing process, so you can assess if it’s right for your business.

What is a Content Audit?

A content audit reviews your current content strategy and efforts to assess if your content is working to serve your business. It’s important to emphasize the distinction between an audit and a strategy. A content audit can help your strategy, but it in itself is not a strategy. Our team performs content audits to help us understand where our clients are at with their strategy and how we can adjust or improve upon said strategy.

From your perspective, a content audit can also help you assess if the content team you’re considering is a good fit. Do they understand content? Did they provide a good assessment? Did you get actionable solutions that can help your current strategy? We like to ensure that regardless if our clients move forward in working with us, they have an excellent plan to work with.

What is Audited?

–Social Media Goals – You always need goals to work from no matter what you’re working on. We assess your social media goals and ensure they align with your overall business goals.

–Audience – Knowing your audience and how to talk to your audience is two different things. An audit is meant to understand if you are talking to the right audience the right way.

–Brand Messaging – Does your messaging align with your audience, industry, and goals? We run a brand tone test in your audit to determine if you do.

–Visual Branding – Branding is essential, especially with content, because it’s one of the first ways your client interacts with you. Is your branding consistent? Does it appeal to who you’re speaking with?

–Post Frequency – One of the largest problems we see when it comes to content is a lack of consistency. So we examine how often you’re posting and assess the average.

–Messaging – How you implement your brand tone and voice and the type of content you post make a massive difference in how your content performs. We offer a color-coded analysis of your content to determine if you’re messaging is engaging, promotional, etc.

Do I Need a Content Audit?

There are a few reasons why you might want to invest in a content audit. A content audit may be for you if:

-You want to see how your current content strategy is performing

-You want to hire a content team but need to pick the right fit

-You want to get started creating right away on your own

-You want to accelerate the content strategy process with your new content team

How Do I Sign Up for a Content Audit?

If you’d like to get a content audit done with the ATB team, you can sign up for yours here.

With your investment, you get (1) 45 min Strategy Session where we take a deep dive into your content strategy, a customized content audit with proven strategies and action plans, and a follow-up call to check in on your progress.