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One of our favorite content marketing methods is creating blog posts. There are so many benefits to blogging, such as driving traffic to your site, answering potential client questions, and positioning your company as a thought leader in your industry.
After a few years of writing blog content for clients (and ourselves!), trying new things, and seeing growth, we’ve found some tools that help create engaging blogs that generate leads.
Content Management System (CMS)
You currently using our #1 blog tool, which is WordPress. WordPress is an open-source website builder and CMS. A tool that allows you to manage and house your site’s content. We chose WordPress because it offered so much in terms of functionality. But you can find plenty of other tools like Hubspot, Wix, or Siteground.
To get started with our favorite, WordPress, simply make an account. It’s completely free to use. But we recommend self-hosting your site, which unlocks all the features of a WordPress blog.
Creating the perfect blog starts with knowing what to write. We use a few tools to help us manage and create content. We keep a content library in our task management tool, ClickUp, that allows us to repurpose older content. For writing content, we like to write in our content calendar on Airtable first so we can assign status and purpose to each piece of content.
Once your blog is created, the next step you think of is how to promote it. Social media and email marketing are the best ways to reach your audience. We schedule our content in Hootsuite to allow us to post at the best times and in advance. For email marketing, we use Flodesk to create appealing email templates.
The headline of your article is crucial to its performance. It helps your audience know what the blog is about and who it’s for, including a very important – Google. So, you want to make sure your headline is eye-catching and optimized. That’s why we use Coschedule’s Headline Analyzer.
It’s incredibly easy to use. You simply put your headline into the analyzer, and it gives you a score and some feedback on how to improve it. This blog’s original headline got a 54, so we made some adjustments until we got into the 70s with this one! It’s a great tool to use for writing better headlines.
When it comes to blogging, SEO is your best friend, which is why we value using a tool to help. We currently use the Yoast SEO plugin for every blog we write for our site and our clients. This plugin actively helps you rank higher in search engines by giving you SEO and readability tips.
If you’re not familiar with plugins, they are these cool bits of code that add something new to your WordPress site. You must be self-hosted to access plugins like Yoast. All you have to do is search for it and then install it, and you will see the plugin on every page and post of your blog guiding you!
A great blog needs a great graphic. The tool that has had our hearts since Day 1 is Canva, an easy-to-use graphic design tool that allows you to create stunning images. Any graphics you see here were likely made with Canva. It’s a great overall branding tool for businesses of all sizes.
Canva is free so to get started, make an account. However, Canva Pro offers even more tools and options, so we highly recommend it. You can create designs by uploading your own photos, adding your company’s brand colors and fonts, and accessing a wealth of design elements, including stock photos!
Tracking, tracking, and more tracking. You should be tracking the performance of all your marketing efforts. Where you get your insights from will depend on what CMS you use. But, the things you should look for are how many people are viewing your posts, where they are coming from (social media, direct search, etc.), and if they are going to other places on your site.
For analytics, we use the Jetpack Plugin for WordPress or the built-in analytics tool that comes with WordPress.
These tools will help you write the best blog posts and generate leads through blogging! Need some help with blog writing? Schedule a call with our team to discuss our blogging packages.