As a media partner, I received tickets for some events in exchange for covering the events on my blog and social. As always, all opinions are mine!
We love talking about digital marketing, but when you run a business, you’re always marketing yourself! So, let’s talk about how to market your business when in-person!
Attend Engaging Events
The very first step to marketing yourself in person is attending events that are aligned with you, your business, and what you’d like to accomplish. As a Clevelander who runs a business based here, I love attending events in my community. One of my favorites is Engage! Cleveland’s YP Week. I’ve been attending this event for years (literally!) because it’s just that awesome! A whole week of events geared toward discovering new places and people in The Land. What could be better?
If you’re looking for me this year, I’ll be attending the Lucky in the Land event on June 22nd at 6:00 pm!
Spend More Time Listening
It’s so easy to be excited about your projects and initiatives, as you should be! When you’re networking and talking with like-minded people, you can find yourself sharing your excitement with others. While you should definitely feel free to share and speak about what’s important to you, you should also always leave space for others to do so, as well.
Be sure to ask questions, get interested in other people, and leave people with a good impression of you and your business.
Always Follow-Up After
How many times has this happened to you? You’re having an amazing conversation with someone at a networking event where you share literally the best ideas ever. Then you part ways and nothing you spoke about ever comes to fruition. It’s happened to the best of us! To avoid this, think of networking like a job interview. What do you do after you speak with an interviewer? You send them a follow-up thank you email to keep you top of mind!
Grab business cards or follow your connection on social media, then you can send them a follow-up after the event to keep the ideas flowing!
Hope these in-person marketing tips were helpful! Which one are you putting into practice?