A tripwire is basically an offer you provide after someone opts in to a usually free offer. For example, if you’re offering a free course on how to better manage time, a tripwire could be a planner that helps manage time. It’s basically an up-sale!
When using a landing page, your tripwire will be on the thank you or confirmation of the first opt-in.
When creating a tripwire, there are three things you need:
- Two Good Offers
- Great Content
- A payment option
Two Good Offers
No matter what you’re doing, you always need a good offer. But, with a tripwire, you need two! You need a great offer that gets them in the door (I’ve found free works best). Next, you need an offer that gets them to buy!
Both offers should be related like the example above. If they’re interested in the first offer, they are more likely to be interested in the next.
Content is important for anything but especially when you’re trying to get someone to buy something. Even more especially if they’ve already opted in once!
I like to start with thanking them for opting in and then go into a deep dive on their problem or challenge. Then position my offer as the solution to that problem.
People like things quick and easy. Set yourself up for success by using something quick and easy when having people opt in. For digital products like ebooks, I like to use Payhip. It processes the payment, sends the money to PayPal, and automatically sends the product.
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