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Reels Vs. TikTok: Which is Better?

Instagram Reels is here! As always, I have strong feeling about Instagram especially when it relates to TikTok. So, let's get into it! Reels is

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atbsocial

Award-Winning Content Writer and Social Media Strategist, Best-Selling Author, Cat mom👸🏾✨💎
Blogger 💕 #Cleveland
Let’s chat! 👇🏾

Social media lead generation is any action you tak

Social media lead generation is any action you take on social media that allows you to connect with your potential customers.💡

The best way to achieve this is by creating high-quality content. That's why sales is a part of our philosophy because we see social media as a tool to help you get more interested people through the door. We believe in creating purposeful-driven content focused on lead generation. When you generate more leads, you are likely to increase sales.

However, some businesses struggle with collecting ideal leads. Here are a few common reasons this must be happening to them:

➡️ You have not yet established yourself as a thought leader in the industry - You want your content to help people know, like, and trust you or your company. Through your content, you can achieve all three.

➡️ You are inconsistent with your messaging - Many businesses struggle with consistency. Remember, if you forget to step up, your audience will forget you too. That's why it's important to develop a comprehensive social media strategy and monthly content calendar based on your goals.

➡️ Sharing valuable content that your audience will engage with - What are the pain points of your audience? Create content that can make your audience think and remember you as a solution to their pain point.

How effectively are you using your social media for lead generation? Contact our team with the link in bio so you can make creative content that converts!

#leadgeneration #leadgenerationstrategies #socialmediamarketing #leadgenerationservices #marketingagency

Content is a great way to showcase your expertise

Content is a great way to showcase your expertise and business, and one such way is email marketing.

If you are just starting with email, here are a few copywriting tips you can follow to market your business:

📧 Create an intriguing subject line. Your subject line is the first thing your audience will read and if it isn't attention-grabbing, readers will most likely not open the email.

📧 Add personalization to your emails. Make sure that your email copy reads as if you are talking to one person. Small things, such as using the individual's name and a conversational tone can make a tremendous difference.

📧 Don't forget to include a Call to Action. Your email should reflect the purpose and the action you want your audience to take after reading. Make your CTA short, persuasive, and catchy.

📧 Lastly, keep your emails brief. People usually scan through emails and if it is lengthy, you will confuse the audience in deciding whether they should take an action.

Are you looking to send the emails through a workflow? Contact us today with the link in bio to learn about how you can get started.

#emailmarketing #emailmarketingtips #emailmarketingsolutions #contentwriting #emailmarketingservices

You read it right! Social media is a great tool to

Are you not seeing the desired results for your co

Are you not seeing the desired results for your content? Don't get discouraged. So many factors affect how your content performs. Literally, the list is endless...

Instead of throwing in the towel, here are some actionable steps you can take that actually make a difference.

💡 Test your content. The way you are presenting the content might not be working for your audience. How about trying different ways of sharing that message with your audience? If you are already doing static posts then maybe try reels or carousel posts.

💡 Analyze each content piece to see which drives better engagement or reach based on your goals. Use this information to inform your future postings so you can focus on sharing more high-performing content.

💡 Keep tabs on your industry. If you want to be a thought leader in your space, you've got to know what's going on. Look at others in your industry to see what is and isn't working for them.

Content strategy is the backbone of content and will help you create quality content that attracts the clients you want. ATB Social can help you to get your strategy in order. Contact our team with the link in bio to discuss about how we can help!

#contentstrategymarketing #contentstrategy #strategyconsulting #contentstrategytips

Of course, you'll hear from content strategists ho

No matter which social media platform you use, eng

No matter which social media platform you use, engaging with your audience will stay a top priority if you want to grow your followers.

Here are a few tactics to grow your audience:

💬 Respond to comments: This is the easiest method for engaging. Try to respond to each comment people make on your posts. This will encourage them to be more interactive in future postings as you're paying attention to their comment.

💬 Interact with the relevant audience: Check out different influencers or pages that your audience follows and engage with them over there. This also helps to trigger the algorithm so that the social media knows what type of audience your content should be shown to.

💬 Keep an eye on trends: Different content is trending on different platforms including reels, memes, or TikTok videos. Keep an eye on what will work best for your audience and use that trend if you can create relevant content around it to increase your reach and engagement.

💬 Take part in social media discussions: Become a part of different groups such as on Facebook or join Q&A forums like those on Twitter, Reddit, or Quora. Make sure you are actively participating in topics that are relevant to your business.

Do you pay attention to how you are engaging with your audience? Follow us for more tips and tricks about social media!

#socialmediatips #egagingaudience #socialmediaengagement #socialmediatipsandtricks #socialmediatipsforyou #trendingcontent

Is your social media plan not helping you get clos

Is your social media plan not helping you get closer to your goal? If so, then change that plan not your goal!

Social media is always evolving which means that not everything you plan will work out in your favor and that’s okay. 👌

Keep making adjustments based on analytics and insights to understand what is working best for your audience.

If that doesn’t work, the ATB Social team can help. We consult with businesses of all sizes and industries to create content strategies that work. We also implement a content creation system that can withstand changes in strategy over time.

This is one of the reasons why we value systems so much. A proper content creation system should weather changes in your content strategy without hindering your content creation.

Want to learn more about how you can integrate our content creation system? Feel free to reach out to us at https://atbsocial.com/contact-us/ or head over to the link in bio!

PS: Yes this is exactly what it’s like working with Miss Luna! 😹

#socialmedia #contentcreation #contentcreationstrategy #socialmediaplan #socialmediamarketing

We're excited to announce that ATB Social has earn

We're excited to announce that ATB Social has earned Better Business Bureau Accreditation with @bbbcleveland!

Being an Accredited Business is one way we demonstrate our values of honesty and integrity in business to the community.

Our team is excited to be invited and plans to serve the community in a way that honors our A+ rating!

#clevelandbusiness #bbb #socialmediaagency #contentagency #womenowned #blackowned

Happy Black Business Month! 🎉🎊🙌 A time to

Happy Black Business Month! 🎉🎊🙌 A time to celebrate and support black-owned businesses!

To kick off the celebration of this important month, please give kudos to our CEO, Britney Oddo for being featured in CanvasRebel! In this article, Brittney talks about managing a team, growing a content agency, and more!

Head to the link in our bio to read it!

#blackbusiness #blackownedbusiness #socialmediamarketing #marketingagency #contentmarketing

Happy Black Business Month! 🎉🎊🙌 A time to

Happy Black Business Month! 🎉🎊🙌 A time to celebrate and support black-owned businesses!

To kick off the celebration of this important month, please give kudos to our CEO, Britney Oddo for being featured in CanvasRebel! In this article, Brittney talks about managing a team, growing a content agency, and more!

Head to https://canvasrebel.com/meet-brittney-oddo/ or the link in our bio to read it!

#blackbusiness #blackownedbusiness #socialmediamarketing #marketingagency #contentmarketing

Sorry for the tough love! We know you’re not an

Let's talk about marketing misconceptions because

Let's talk about marketing misconceptions because we know there is enough info out there to get consumed. Plenty of it is not even credible. As content experts, here's what we think:

- One Person Can Fulfill All Your Marketing Needs.

Different areas of marketing require different skill sets. Your social media manager cannot fulfill the role of a photographer, a website admin, or an email marketing person. You either need to have a marketing team or hire an agency. Make sure you have the people with the right expertise so your marketing efforts aren't compromised!

- You Need to Be on Every Social Platform

Do you need to be on every social media channel? The answer is no! We know that with more and more platforms popping up, it's easy to get swept up in the hoopla. But you need to decide which platforms are most beneficial to your business. Where is your audience hanging out?

- Utilizing Social Media Only

Yes, you read it right! While social media is a great way to market your business, it is important to focus on other forms of marketing like email marketing, event marketing, or other forms of content marketing like blogs. Depending on what your audience prefers, these may prove to be better ways of promoting so don't just pay attention to a single medium of marketing. Expand that horizon!

Do you agree with these misconceptions? Double-tap the post!

#marketingmyths #marketingguide #smallbusinesses

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