What We Learned at Content Marketing World

Our team got the opportunity to attend this year’s Content Marketing World where we heard from some of the best in the industry on strategies, best practices, and trends.

As lifelong learners, we were excited to expand our knowledge so we can better serve our clients. With so much information absorbed, we figured that we’d share some of the information we learned.

We Spend Too Much Time-Consuming Content

In one of my favorite sessions by Jill Grozalsky Roberson of Sitecore, we learned the scary statistics about how much content we’re all consuming – over 7 hours a day! This constant barrage of content daily can lead to overwhelm and ultimately shutdown!

As a content creators, the last thing we want is for our audience to shut down from content burnout. The ATB Social team prioritizes creating purposeful content. Content is not about posting just to post, but ensuring each post has a purpose that aligns with your business goals.

Content Needs to Be More Human

Something we thought was really important was said by Ali Orlando Wert of Qlik. We have to add the human element back into marketing. This really stuck out to us as we spend so much time understanding our client’s audiences and ensuring we’re speaking to that person.

A great takeaway from this session was to focus more on audience needs. How can we provide what the client needs through content whether it be to give them enjoyment, information, or help? That’s the question you should be asking if you’re creating content.

Inclusivity Matters

Many companies talk about the importance of Diversity, Equity, and Inclusion, but we often see companies don’t always reflect that internally or externally. In a great session with Michelle Ngome of the African American Marketing Association, she talked about how important diversity is from the content you create to your team creating it.

As a black and woman-owned company, we understand how important inclusion is and not just from a marketing standpoint. Different perspectives internally are important, too. Which is why we pride ourselves on having a diverse team with members across the world.

As you think about your content strategy, we recommend focusing on more purposeful content with a more human and inclusive experience.

Want to learn about our content services? Schedule a call to chat with our team.

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