We can’t believe that ATB Social has been around for 7 years. Our main focus has always been serving our clients with high-quality content that helps them reach their people. But we knew it was time to bring that same clarity and intention to our own brand.
It’s time to evolve our brand and not just with a new color palette (although our new one is super cute!) This is the most clear we’ve ever been, the most intentional a rebranding has ever felt, and it truly feels like a bold new chapter for our agency. This chapter is shaped by growth, by change, and by the decision to go all in.
Here’s why we made the change, and what it means for you.
Why We Rebranded
When ATB Social launched, our focus was clear: help small businesses show up intentionally on social media. Over time, that mission evolved—and so did we.
For our CEO, Brittney Oddo, this past year, she became a mother. She also made one of the biggest professional decisions of her life: leaving her full-time job to step into this business fully. That clarity came from both necessity and transformation. From the beginning, she knew she didn’t want to chase hustle culture or do content for content’s sake. She wanted to build something sustainable. Meaningful. Personal.
Now that we’re in this totally new space. The brand needed to reflect that shift.
It’s about aligning who we are now—with where we’re going.
What’s New
Visual Identity
Our new branding is bold, polished, strategic—with a visual aesthetic that feels modern yet grounded. We embraced confident, high-contrast styles and editorial energy to reflect our values: intention, results, and focus.
Our Voice
We’ve refined our tone to be confident yet approachable. We’re still all about strategy, but we’re not here to overwhelm. Our voice is about empowerment—not pressure. That means helping brands find their lane, show up smartly, and stay in alignment.
Expanded Services
What began as a content marketing agency is growing into something more holistic. We now offer:
- Content Strategy Consulting
- Social Media Management
- Content Writing
- Content Packages
- Speaking Opportunities
We’re especially excited about our new consulting service, The Topic Library, designed to help newer entrepreneurs create consistent, purposeful, lead-generating content.
The Topic Library
Need some hands-on content help, but not ready for full social media management. Introducing our new monthly service, where we give you prompts for the month and Canva templates. This service starts at $150 per month! Want to learn more? Schedule a complimentary consultation with us here.
The Heart Behind the Shift
Our focus for this brand evolution was to be intentional, clear, and, like our content, purposeful.
Becoming a mom gave me a new perspective on time, energy, and purpose. I realized how much I want to build a business that supports both my clients’ growth and my life outside of work. I want the same for the entrepreneurs I serve—especially those juggling business with caregiving, family, or simply trying to do less but better.
New Tagline
“Big Impact, Personalized Service” isn’t just a tagline. It’s how we work. Whether you’re building a brand from scratch, making your enterprise more relatable online, or just want your content to finally click, ATB Social is here to help you do it with clarity, purpose, and support.
New Vision
Okay, we’ll be honest. We haven’t always had a clear vision! Gasp! Which makes our new one even more special and a true guiding force for our team.
ATB Social exists to inspire through content, delivering big-agency impact with a personal touch. We create strategic, relatable, and results-driven marketing that empowers business owners and supports marketing leaders.
Our Approach
Things we wanted to get clear on were who we were, who we serve and how we do it. We’ve have some philosophy iterations in the past, but this one feels especially true to who we are in this new era.
We help business owners and marketing leaders build strong, strategic, and scalable brands through:
- Content Strategy – Crafting intentional, data-backed plans that drive growth.
- Content Systems – Streamlining content creation for efficiency and consistency.
- Detailed Reporting – Providing clear insights that inform smarter marketing decisions.
And this is how we do it:
Strategic Systems & Smart Content – No fluff, just content that converts.
Big Impact, Personal Touch – The expertise of a big agency with boutique-level care.
Inspiration & Empowerment – Helping businesses show up with confidence.
Data-Driven Creativity – Merging storytelling with real performance insights.
Trust & Reliability – A long-term marketing partner you can count on.
What’s Next
We’re rolling out:
- A refreshed website
- Deeper service packages
- A few refreshed digital tools and templates
- And fresh content that’s actually helpful (not just viral)
We’re proud of what we’ve built—and even more excited about what’s to come.
If you’ve been following our journey, thank you. If you’re new here, welcome.
Let’s make a big impact—together.
Want to work with us?
We’re currently booking content strategy, social media management and content writing projects. Let’s talk!
